Khadijah Shah is the creative force behind the label ÉLAN— a brand that has over the years cemented a place amongst Pakistan’s leading Fashion Couture Houses. Khadijah inherited her passion for design at an early age from her mother Aneela who had a small atelier and loyal clientele for years before ÉLAN was formally launched. After completing her BSc with honors at the London School of Economics, Khadijah returned to Pakistan and started setting a vision for expanding the atelier, which is now known as ÉLAN. As the creative director of ÉLAN, Khadijah is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail. Each collection is conceived with glamour, elegance and versatility in mind. In March 2012, Khadijah launched her debut seasonal unstitched printed lawn collection which is now considered the most anticipated lawn in Pakistan each season. In 2014, Élan added to its portfolio ÉLAN Vital, a casual avant-garde ready to wear diffusion line and also officially launched an e-store where customers from across the globe can purchase Élan's Luxury Prét Collection and Élan Vital. In a short span of ten years, Khadijah has expanded her label and created an effective and influential place for Élan in the fashion industry.