ÉLAN is synonymous with elegance, opulence and luxury. Established in 2006, the fashion powerhouse earned early success because of its intricately detailed and luxurious evening and bridal wear and tastefully body-conscious silhouettes. In addition to its couture, ÉLAN also produces a coveted luxury prêt-a-porter line which is highly anticipated every month for its exquisite aesthetics and design details. ÉLAN Lawn is the brand’s wildly successful seasonal unstitched printed fabric collection which was first launched in 2012 and has quickly become a summer must have.
Recently added to the portfolio is ÉLAN Vital, a casual avant-garde ready to wear diffusion line. With regularly updated designs, this line is proving to be very successful with cosmopolitan women who do not want to compromise on elegance or quality in their daily wear.
ÉLAN regularly showcases at the Sunsilk PFDC Fashion Week which is held in spring. This collection embodies experimental western cuts and silhouettes. The collections have been critically acclaimed highlighting the brand’s fashion forward vision.
The brand is indispensable for those who will settle for nothing less than international standards of quality and stitching detail in their eastern wear.The design team labours over every detail of their creations, employing intricate hand-stitching as well as other classic and modern techniques.The brand has an eye on international fashion and its heart in real, accessible clothes that not only look beautiful, but also make the wearer feel confident and radiant. Modern or traditional, heavily worked or elegantly embellished, haute couture or ready to wear prêt; everything designed in our studios is timeless and beautiful, season after season.