Taking its cue from the rich heritage of the Bedouin tribes, this year’s tantalizing collection brings together vibrant hues, exotic embroideries and joyful motifs to lift the spirits as spring blossoms & summer beckons. Élan artfully balances modernity and tradition, not unlike the way the scene of this year’s backdrop, Dubai, juxtaposes impressive skyscrapers against the magnificent undulating sand dunes of its deserts. So come with us as we explore a whole new world that transcends mere trends and elevates lawn to far more than just a seasonal staple.
‘I hadn’t told them about you,
But they saw you bathing in my eyes.
I hadn’t told them about you,
But they saw you in my written words.
The perfume of love cannot be concealed’.
A poem from the collection of Nizar Qabbani, Arguably the most widely read contemporary poet in the Arab world. His works explore themes of love, eroticism, feminism and religion.
This look is thoughtfully designed for high impact Bedouin chic, embodying a fluid lightness suitable for the long intense summer ahead.